# Advergenix

> Advergenix is an IT company building websites, custom software, mobile apps, branding, UI/UX, digital marketing, AI solutions, SEO and software testing for growing businesses. Projects are quoted individually after a short discovery conversation; there are no fixed public prices. Start via https://advergenix.com/contact/.

## Services
- [Services](https://advergenix.com/services/): Web and software development, mobile apps, UI/UX, branding, digital marketing, SEO, AI and testing from one team.
- [Web design and development](https://advergenix.com/services/web-design-development/): Custom website design and development: fast, responsive, search-friendly sites and web platforms that turn visitors into customers.
- [Custom software development](https://advergenix.com/services/custom-software-development/): Bespoke business software, web apps and integrations built around your processes, from first idea to a maintained product.
- [Mobile app development](https://advergenix.com/services/mobile-app-development/): Design and development of iOS, Android and cross-platform mobile apps, from idea and prototype to app store launch and updates.
- [Graphic design and branding](https://advergenix.com/services/graphic-design-branding/): Logo and brand identity design, marketing materials and social media graphics that make your business look consistent and memorable.
- [UI/UX design](https://advergenix.com/services/ui-ux-design/): User research, wireframes, prototypes and polished interface design for websites, apps and software that people find easy to use.
- [Digital marketing](https://advergenix.com/services/digital-marketing/): Strategy and campaigns across social media, paid ads, email and content, tracked with clear reporting so you can see what works.
- [AI and machine learning](https://advergenix.com/services/ai-machine-learning/): Practical AI solutions: chat assistants, workflow automation, document processing and predictive models built into your business.
- [Search engine optimization](https://advergenix.com/services/search-engine-optimization/): Technical SEO, content strategy and link building that grow organic search traffic and enquiries, with clear monthly reporting.
- [Software quality assurance](https://advergenix.com/services/software-quality-assurance/): Manual and automated software testing, performance and security checks that catch defects before your customers do.

## Industries
- [Industries](https://advergenix.com/industries/): Digital solutions for education, real estate, retail, healthcare, logistics, FMCG, advertising, manufacturing, energy, fintech, media and travel.
- [Education](https://advergenix.com/industries/education/): Web, software and mobile solutions for schools, colleges and training providers: learning platforms, admissions, portals and apps.
- [Real estate](https://advergenix.com/industries/real-estate/): Websites, property portals, CRM and marketing for real estate agencies and developers that turn enquiries into viewings and sales.
- [Retail](https://advergenix.com/industries/retail/): E-commerce stores, inventory integrations, loyalty apps and marketing for retailers selling online and in store.
- [Healthcare](https://advergenix.com/industries/healthcare/): Secure web and mobile solutions for clinics, hospitals and health services: appointments, patient portals and management systems.
- [Logistics](https://advergenix.com/industries/logistics/): Dispatch, tracking, warehouse and delivery software and apps for logistics and transport businesses.
- [FMCG](https://advergenix.com/industries/fmcg/): Order, distributor and field sales software and marketing for FMCG brands and distributors.
- [Advertising](https://advergenix.com/industries/advertising/): Web, software, design and campaign technology for advertising agencies and marketing teams.
- [Manufacturing](https://advergenix.com/industries/manufacturing/): Custom software for manufacturers: production tracking, inventory, quality and reporting dashboards.
- [Energy and utilities](https://advergenix.com/industries/energy-utilities/): Software for energy and utility companies: monitoring dashboards, billing, customer portals and field service apps.
- [Fintech](https://advergenix.com/industries/fintech/): Secure platforms and apps for fintech: payments, wallets, onboarding, lending workflows and reporting.
- [Print and media](https://advergenix.com/industries/print-media/): Digital publishing sites, subscription platforms, design and marketing for print and media companies.
- [Travel and hospitality](https://advergenix.com/industries/travel-hospitality/): Booking systems, hotel and tour websites, apps and marketing for travel and hospitality businesses.

## Insights
- [Insights](https://advergenix.com/insights/): Practical, plain-language guides on website cost, custom software, mobile apps, SEO, UX, AI assistants, testing and choosing a development partner.
- [How Much Does a Website Cost? What Really Drives the Price](https://advergenix.com/insights/how-much-does-a-website-cost/): The price of a website depends on a handful of factors. Here is what they are, how to compare quotes and how to avoid paying for things you do not need.
- [Custom Software vs Off-the-Shelf: How to Decide](https://advergenix.com/insights/custom-software-vs-off-the-shelf/): Buying a product is faster and cheaper until it is not. Use these questions to decide whether to buy, build or combine the two.
- [Native, Cross-Platform or PWA: Which App Approach Fits?](https://advergenix.com/insights/native-vs-cross-platform-vs-pwa/): A plain comparison of the three ways to build a mobile experience, with guidance on choosing based on your features, budget and audience.
- [How to Write a Website Brief That Gets Better Proposals](https://advergenix.com/insights/how-to-write-a-website-brief/): A good brief saves time and money. Use this structure to describe your project so agencies can give accurate, comparable proposals.
- [Technical SEO: Where to Start and What to Fix First](https://advergenix.com/insights/technical-seo-where-to-start/): Technical SEO makes your site easy for search engines and AI assistants to read. Here is a practical order of work.
- [UX vs UI: What Is the Difference and Why Both Matter](https://advergenix.com/insights/ux-vs-ui-explained/): UX is how a product works; UI is how it looks and feels. Learn how they fit together with simple examples.
- [Preparing for an AI Assistant Project: Data, Scope and Safeguards](https://advergenix.com/insights/preparing-for-an-ai-assistant-project/): Before building an AI assistant, get your knowledge, boundaries and success measures right. This checklist shows how.
- [Website Launch Checklist: 20 Things to Check Before You Go Live](https://advergenix.com/insights/website-launch-checklist/): A practical checklist covering content, technical, search, legal and tracking tasks so your launch goes smoothly.
- [How to Choose a Software Development Partner](https://advergenix.com/insights/how-to-choose-a-software-development-partner/): Look beyond the price: how to judge communication, process, quality and ownership when selecting a development team.
- [Fixed Price, Dedicated Team or Hourly: Choosing a Contract Model](https://advergenix.com/insights/fixed-price-vs-dedicated-team-vs-hourly/): Each engagement model suits different projects. Learn how they differ and how to pick the one that protects your budget and your goals.
- [Why Software Testing Saves Money (and How to Start)](https://advergenix.com/insights/software-testing-saves-money/): Defects cost far more after release than before. See where testing pays off and how to build a sensible testing habit.
- [What Goes Into Brand Guidelines (and Why They Matter)](https://advergenix.com/insights/what-goes-into-brand-guidelines/): Brand guidelines keep your identity consistent as more people create materials. Here is what a useful set contains.

## Company
- [About us](https://advergenix.com/about/): Advergenix is an IT company combining design, development and marketing so businesses can build and grow digitally with one dependable team.
- [How we work](https://advergenix.com/how-we-work/): A clear five-step process from discovery and planning to design, development, testing, launch and support, with you involved throughout.
- [Engagement models](https://advergenix.com/engagement-model/): Choose how to work with us: fixed-price projects, a dedicated team, or flexible hourly support. We explain which suits your project.
- [Hire a team](https://advergenix.com/hire-a-team/): Hire dedicated developers, designers and QA engineers who work as an extension of your team, with simple monthly terms.
- [Partner with us](https://advergenix.com/partner-with-us/): Agencies and consultants can partner with Advergenix for white-label development, design and marketing delivery under their own brand.
- [Contact](https://advergenix.com/contact/): Tell us about your website, software, app or marketing project and we will reply with next steps and a cost range.

## Legal
- [Privacy policy](https://advergenix.com/privacy-policy/): How Advergenix collects, uses and protects personal information, and your choices and rights.
- [Terms of service](https://advergenix.com/terms-of-service/): The terms for using the Advergenix website and for engaging our services.
- [Refund policy](https://advergenix.com/refund-policy/): How payments, cancellations and refunds work for Advergenix web, software and design projects.

## Optional
- [Full text of this website](https://advergenix.com/llms-full.txt): every page in one plain-text file
- [Sitemap](https://advergenix.com/sitemap.xml)