Website Launch Checklist: 20 Things to Check Before You Go Live
A practical checklist covering content, technical, search, legal and tracking tasks so your launch goes smoothly.
Launch day is easier when you have checked the basics in advance. Use this list with your team.
Content and design
- Every page proofread, with no placeholder text
- Images optimised, with descriptive alt text
- Calls to action clear on every page
- Contact details correct
Functionality
- All forms tested and delivering to the right inbox
- Links and buttons working, with no broken pages
- Checkout or booking tested end to end
- Tested on major browsers and on real phones
Search and sharing
- Unique titles and descriptions on each page
- Sitemap and robots file in place
- Redirects from old addresses set up
- Social sharing previews checked
Technical
- HTTPS working with a valid certificate
- Speed tested on mobile
- Backups configured
- 404 page and error handling in place
Legal and privacy
- Privacy policy and terms published
- Cookie notice if you use tracking cookies
- Accessibility basics checked
Measurement
- Analytics and conversion tracking working
- Search Console verified and sitemap submitted
After launch
Watch for errors for the first days, check search indexing and review analytics after a couple of weeks.
Frequently asked questions
Who should test the site?
Someone who did not build it, ideally including a few real users.
Is it okay to launch in stages?
Yes. Launching core pages first and adding the rest later can reduce risk.
Need a hand with this?
Tell us what you are working on and we reply with clear next steps.