Insights
Practical guides for digital projects
Plain-language articles to help you plan, budget and run web, software, design and marketing projects with confidence.
What are these guides for?
They answer the questions people ask before commissioning digital work: what it costs, how to choose an approach, what to prepare and how to avoid common mistakes.
Start with these guides
How Much Does a Website Cost? What Really Drives the Price
The price of a website depends on a handful of factors. Here is what they are, how to compare quotes and how to avoid paying for things you do not need.
Learn more7 min readCustom Software vs Off-the-Shelf: How to Decide
Buying a product is faster and cheaper until it is not. Use these questions to decide whether to buy, build or combine the two.
Learn more6 min readNative, Cross-Platform or PWA: Which App Approach Fits?
A plain comparison of the three ways to build a mobile experience, with guidance on choosing based on your features, budget and audience.
Learn more5 min readHow to Write a Website Brief That Gets Better Proposals
A good brief saves time and money. Use this structure to describe your project so agencies can give accurate, comparable proposals.
Learn moreMore practical reading
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