A clear idea
We begin with your story, audience and market, then express it visually.
Graphic design and branding
A brand people recognise and remember
From logo and colour to the smallest social post, we create identities and visuals that feel consistent everywhere your customers meet you.
Brand packageAdvergenix project team
- Logo and variations
- Colour and type system
- Brand guidelines
- Marketing templates
- Social media graphics
Reply within one working day
In short
What is branding?
Branding is how a business looks, sounds and feels to its customers. It includes the logo, colours, typography, tone of voice and the way they are applied across websites, packaging, documents and social media.
Principles
Design with a purpose
Good design explains the business before anyone reads a word.
A complete system
Logo, colours, type and rules so anyone on your team can stay on brand.
Ready to use
Files and templates for print, web and social, so launch day is not a scramble.
In depth
Understanding graphic design and branding
Why branding is more than a logo
A brand is the impression people form of your business: how you look, how you sound and how consistently you show up. A logo is one part. Colour, typography, imagery, tone of voice and the way they are applied across your website, documents, packaging and social media make a brand recognisable and trustworthy.
Consistency is what builds recognition. A clear system lets everyone in your team produce work that looks like it came from the same company.
Our branding process
We begin with a workshop about your purpose, audience, competitors and the feeling you want people to have about you. We then explore directions, present a focused set with the reasoning behind each and refine the one you choose. The final identity is documented in brand guidelines with rules for logo use, colour, type, imagery and layout.
For existing brands we can run a refresh that keeps what is recognised and improves what is not, which is often more effective than starting again.
Design for every channel
We prepare the identity for real use: website and app interfaces, social media templates, presentations, brochures, packaging and signage. Files are delivered in the formats printers and developers need, with templates your team can edit.
Strong visual design also supports marketing and SEO: consistent, clear imagery improves engagement and makes campaigns look professional from the first click.
Deliverables
What we design
The common deliverables.
Identity
- Logo and marks
- Colour and typography
- Brand guidelines
Marketing
- Brochures and presentations
- Ads and banners
- Social media graphics
Product
- Packaging and labels
- Stationery and signage
- Illustration and icons
How we deliver
How we take care of your project
Every project has two phases: first we define the work together, then we deliver it in short loops until it is finished.
Phase ADefine
- A1
Brand workshop
- Clarify purpose, audience and positioning
- Review competitors and the market
- Agree the feeling the brand should create
- A2
Concepts
- Explore directions for logo, colour and type
- Present a focused set with reasoning
- Choose one to develop
- A3
Plan the system
- List everywhere the brand will appear
- Define templates and formats needed
- Confirm timeline and cost
Phase BDeliver
- B1Design
We develop the chosen direction into a full identity.
- B2Review
You give feedback; we refine within agreed rounds.
- B3Apply
We design templates and materials for each channel.
- B4Deliver
You receive final files, guidelines and templates.
- B5Support
We help your team keep the brand consistent.
Cost
What affects the cost
Every project is quoted individually. These are the main factors.
Scope
A logo alone costs less than a full identity with guidelines and templates.
Research depth
Workshops and competitor analysis shape a stronger result.
Number of applications
Packaging, signage and large template sets add design work.
Illustrative scenario
a new consultancy
Two founders launch a consultancy with a name but no identity. They need to look credible to corporate clients quickly.
This is an example to show how we work, not a client story.
- 1
We clarify positioning and tone in a workshop.
- 2
We design a logo, colour palette and typography with a clear rationale.
- 3
We deliver guidelines, a presentation template and website-ready assets.
- 4
The same system carries into their website and social profiles.
Avoid
Common mistakes and how to avoid them
Common mistake
Following trends instead of strategy
Better approach
Choose a look that fits your audience and lasts.
Common mistake
Too many colours and fonts
Better approach
A small, disciplined palette is easier to apply and remember.
Common mistake
Skipping guidelines
Better approach
Without rules, consistency fades as more people produce material.
Common mistake
Designing for one use only
Better approach
Test the logo small, in one colour and on dark backgrounds.
Estimate your branding project
Answer a few questions and we reply with a clear scope, timeline and cost range. No obligation.
Tools
Technology we work with
We choose tools to fit your goal, not the other way round. Typical choices:
- Adobe Illustrator
- Photoshop
- InDesign
- Figma
- After Effects
- Print-ready preparation
- Brand guideline documents
Glossary
Key terms explained
Plain-language definitions of terms you will meet on this kind of project.
- Brand guidelines
- A document that sets out how to use the logo, colours, typography, imagery and tone of voice.
- Vector file
- A graphic that scales to any size without losing quality, used for logos and print.
- Colour palette
- The limited set of colours used consistently across a brand.
- Typography
- The fonts and rules for how text appears across materials.
Ready when you are. Tell us about your project and get a scope and cost range.
Start a project