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SEO programmeAdvergenix project team
  • Technical audit and fixes
  • Keyword and content strategy
  • On-page optimisation
  • Local and link building
  • Monthly ranking and traffic reports
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Search engine optimization

Get found by customers who are already looking

We improve your site’s technical health, content and authority so more of the right people find you on Google and in AI answers.

Estimate my projectTalk to us
In short

What is SEO and how long does it take?

SEO (search engine optimisation) is the work of making a website easy for search engines to understand and worth recommending, so it appears for relevant searches. Meaningful results usually take three to six months, then keep compounding.

How we deliver

How we take care of your project

Every project has two phases: first we define the work together, then we deliver it in short loops until it is finished.

Phase ADefine
  1. A1

    Audit

    • Check technical health, content and links
    • Review rankings and competitors
    • Find the quickest wins
    Deliverable: SEO audit
  2. A2

    Keyword and content plan

    • Research what customers search for
    • Map keywords to pages
    • Plan new content and fixes
    Deliverable: content plan
  3. A3

    Roadmap

    • Prioritise by impact and effort
    • Set milestones and targets
    • Confirm reporting
    Deliverable: SEO roadmap
Phase BDeliver
B1B2B3B4B5Repeat until finishedin short cycles
  1. B1
    Fix

    We resolve technical issues and improve page structure.

  2. B2
    Create

    We write and publish pages and articles.

  3. B3
    Promote

    We build local listings and quality mentions.

  4. B4
    Measure

    We track rankings, traffic and enquiries.

  5. B5
    Refine

    We update what is working and fix what is not.

In depth

Understanding search engine optimization

How search engines and AI assistants find you

Search engines crawl pages, understand what they are about and rank them for relevant queries. AI assistants increasingly read the same pages to give direct answers. Both reward sites that are fast, well structured, clearly written and trusted by others.

SEO is therefore partly technical, partly editorial and partly reputation. Improving all three produces durable growth, unlike tricks that fade.

Technical, content and authority work

Technical SEO covers speed, mobile experience, crawlability, structured data and fixing errors. Content SEO means understanding what your customers search for and creating pages that answer it better than competitors, with clear headings, concise answers and supporting detail. Authority comes from quality mentions, local listings and partnerships that signal trust.

We audit all three, prioritise by impact and report progress in rankings, traffic and enquiries.

Local and AI search

For businesses serving a location, local SEO covers your Google Business Profile, local listings, reviews and location pages. For AI search we structure content with direct answers, definitions and structured data, and provide machine-readable summaries so assistants can cite you accurately.

Results take time: expect months, not days. We set milestones so progress is visible along the way.

Included

What is included

A typical programme.

On-site

  • Metadata and headings
  • Site structure and internal links
  • Speed and Core Web Vitals

Content

  • Keyword research
  • Service and location pages
  • Articles and FAQs

Off-site

  • Local listings
  • Quality link building
  • Brand mentions
Why it works

Three pillars of SEO

Rankings come from all three working together.

Technical health

Speed, crawlability, structured data and mobile experience that search engines reward.

Content that answers

Pages and articles built around what your customers actually ask.

Authority

Quality mentions and links that show your site can be trusted.

Illustrative scenario

a service business

A plumbing company ranks poorly for its services in its own city.

This is an example to show how we work, not a client story.

  1. 1

    We audit the site and fix speed, structure and tracking issues.

  2. 2

    We create a page per service and area with clear answers.

  3. 3

    We optimise the Google Business Profile and local listings.

  4. 4

    We report monthly on rankings, calls and enquiries.

Avoid

Common mistakes and how to avoid them

Learn from what we see most often.

01

Buying links

Low-quality links can harm rankings. Earn mentions instead.

02

Keyword stuffing

Write for people first; clarity ranks better.

03

Ignoring speed

Slow pages lose visitors and rankings.

04

Expecting overnight results

SEO compounds over months; plan accordingly.

Cost

What affects the cost

Every project is quoted individually. These are the main factors.

Site size and condition

Large or technically weak sites need more audit and fix work.

Competition

Crowded markets need more content and authority building.

Content volume

Writing pages and articles is a major part of the effort.

Plan your SEO

Answer a few questions and we reply with a clear scope, timeline and cost range. No obligation.

Glossary

Key terms explained

Plain-language definitions of terms you will meet on this kind of project.

SERP
A search engine results page: the page showing results for a query.
Backlink
A link from another website to yours, a signal of trust.
Schema markup
Code that labels page content so search engines understand it.
Crawl budget
How many pages a search engine will fetch from your site in a given period.

Questions, answered

Short answers to what people ask us most about search engine optimization.

Ask us directly
Can you guarantee first-page rankings?

No honest agency can. We commit to the work, the reporting and a clear plan, and we measure progress in rankings, traffic and leads.

Do you do local SEO?

Yes. We optimise your Google Business Profile, listings and location pages.

Do you optimise for AI search?

Yes. We structure content with clear answers and structured data so it can be cited by AI assistants.

How long does SEO take?

Early improvements can appear within weeks; meaningful growth usually takes three to six months and continues to build.

Do you guarantee rankings?

No ethical agency can. We commit to a plan, the work and transparent reporting.

What is the difference between SEO and ads?

Ads stop when spending stops; SEO builds an asset that keeps working but takes longer to start.

Do you handle content writing?

Yes. We plan and write content, or edit what you supply.

Ready when you are. Tell us about your project and get a scope and cost range.

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